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The Top Ecommerce Business Models Compared
If you’re looking to start or build a DTC ecommerce business, your ability to grow profitably and sustainably often hinges on the business model you choose. While many might think of ecommerce as a...
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The 3 Levels of Ecommerce Business Mastery
We work with and coach ecommerce companies every day, and there are a few questions that come up often. How do you build an ecommerce company to $100 million or more? How do you create a brand that...
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Why Your Ecommerce Brand is Your Key to Growth
At Metacake, our mantra is Grow Brands That Matter. Notice the key term here is “brands”, not businesses. That’s because real brands are more profitable, valuable, and successful than a standard...
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The Unsale: How to Increase Sales While Raising Prices
As an ecommerce business owner, increasing the value of your ecommerce business should be your top priority. One of the key components for increasing that value is to increase your profit. If you’re...
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9 Reasons Tariffs Are Good For Ecommerce Businesses
Disruptions in business (and life) are inevitable. You cannot avoid them, so you might as well use them to become stronger. Tariffs are no different. Tariffs enacted by President Trump are rocking the...
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How to Use Unboxing Experience Videos for Higher Ecommerce Conversions
The product detail page is one of the most important places of your ecommerce site. After all, this is where the buying decision is made. There are several components to consider when crafting that...
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The Executive’s Guide to Paid Advertising for Ecommerce
We’ve previously discussed the value of growth marketing for ecommerce brands and what ecommerce business owners need to know about it. Today we’ll focus on one crucial aspect of growth marketing: paid...
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The Ins and Outs of Ecommerce Photography
One of the most challenging parts of buying and selling products online is that customers can’t experience the product in person before they buy. The closest thing we have to letting the customer hold...
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How to Increase Your Ecommerce Revenue (in 3 Easy Steps)
Metacake’s passion, mission, and objective is to assist businesses in developing long-term, lucrative ecommerce channels. A significant element of this is raising revenue in healthy ways, which raises...
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How to Use AI in Ecommerce Businesses
The impact of AI on various industries has been increasing at an exponential rate. While still in its early stages, AI has already started transforming how business is conducted across many sectors....
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How the Most Polarizing Brands Use Emotional Connection for an Impactful...
Are you looking to create a business with raving fans who will be loyal to your company for years to come? You will need to start with creating a polarizing brand. If that sounds surprising, think of...
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6 Traits You Need in an Effective Ecommerce Marketing Manager Role
If you’re looking to grow your ecommerce business, an effective ecommerce marketing manager is not just a nice to have — it’s mission critical. Whether you’ve been in business for years and are looking...
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How to Scale Your Ecommerce Business Through Each Ceiling You Hit
Looking to scale your ecommerce business and unlock that next level of growth, but hitting roadblocks along the way? You’re not alone. Maybe you’re trying to scale your advertising to get more traffic...
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How to Master the Art of Predictable Long-Term Success in Ecommerce
Looking to turn your growing ecommerce business into a future proof company? You’ve come to the right place. Creating long-term success is the true mark of a valuable company, so thinking ahead isn’t...
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Seamless Shopify Promotion: Unlocking the Benefits of Theme Versioning
Are you ready to start running promotions in Shopify seamlessly without creating extra work for yourself or your team? Well, today’s your lucky day! In this article, you’ll learn our process for...
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About Us Page for Ecommerce Sites: Everything You Need to Know
The About Us page is a pretty standard page for ecommerce stores, but how often do brands really take the time to make it an effective part of the customer journey? More often than not, this page is...
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The Executive’s Guide to Using SMS Marketing to Grow Ecommerce Sales & Retention
In the ecommerce space, SMS marketing has quickly shifted from a novel concept to a marketing essential. But not all ecommerce businesses have fully bought into its importance or taken the leap to get...
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How to Upsell: Everything You Need to Know
Whether or not you’re new to selling online, chances are you’ve considered using upsells to increase average order value (AOV) and to provide a convenient, quality addition to your customer’s shopping...
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Should I Use a Prebuilt or Custom Shopify Theme?
Shopify is the most popular ecommerce platform and one of the best options for most businesses. And with Shopify Plus, this even applies to large enterprise businesses. Here at Metacake, we’ve built,...
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9 Steps Your Ecommerce Site Must Include for Higher Conversions
It goes without saying that conversions are the fuel that powers the ecommerce engine. If you can’t sell enough of your product, your business will be unprofitable and will eventually fail. So how do...
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