Should I Use a Prebuilt Shopify Theme or Custom Theme?
Shopify is the most popular ecommerce platform and one of the best options for most businesses. And with Shopify Plus, this even applies to large enterprise businesses. Here at Metacake, we have built,...
View Article8 Factors to Consider When Choosing The Perfect Shopify Theme
Prebuilt themes for Shopify have come a long way, and they’re extremely helpful if you don’t want to build your theme from scratch. When it comes to choosing a prebuilt theme, what you’re looking for...
View Article9 Steps Your Ecommerce Site Must Include for Higher Conversions
It should go without saying that conversions are the fuel that keeps the ecommerce engine running. If you can’t get enough people to buy your product, your business won’t be profitable, and it won’t...
View Article7 Steps to Create a More Profitable, Longer-Lasting Ecommerce Business
Is your ecommerce business struggling in terms of profitability? Believe it or not, this is happening all over the ecommerce landscape. And it’s largely because of fad-based or trend-based businesses....
View ArticleThe Top 3 Expenses Killing Your Ecommerce Business (and How to Control Them)
If you run an ecommerce business, increasing profit should be an ongoing goal. And one of the three ways to increase profits (and the value of your business) is to reduce the costs required to run your...
View ArticleThe Owner’s Guide to Building Scalable SOPs For Your Ecommerce Business
The scalability and value of an ecommerce business relies heavily on the extent to which it runs on reliable systems and processes. Standard operating procedures (SOPs) will help you scale your...
View ArticleHow to Increase Conversions with an Ecommerce Value Stack
Is your ecommerce store’s conversion rate in the low single digits? Are you frustrated with paid advertising that’s not converting or emails that aren’t making any sales? You might be like other...
View ArticleStop Selling Products & Start Start Selling Value (& Charge Whatever You Want)
If you want to build a valuable business, then you must be focused on how to maximize profit long term. And in our ecommerce business value equation, increasing the price of your products (not your...
View ArticleNavigating the Future of Ecommerce Copywriting in the AI Era
The impact of AI on various industries has been increasing at an exponential rate. While still in its early stages, AI has already started transforming how business is conducted across many sectors....
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The 5 Golden Multipliers to Grow Your Ecommerce Business
There’s no doubt about it: business is complex. But we also see ecommerce business owners overcomplicate it all the time, which leads to overwhelm and ineffective decision-making. When you get down to...
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The Top 5 Places to Find Revenue Hiding in Your Ecommerce Conversion Funnel
Is money hiding in your ecommerce business? Is potential revenue leaking away through cracks in your funnel? In all likelihood, yes. You just have to know where to look. Successful ecommerce businesses...
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The Perfect Ecommerce Checkout Page Design
In an ecommerce store, your checkout page is the last step in closing any sale. It’s the crucial final piece of your sales funnel, so it needs to operate in top form. Because ecommerce platforms...
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WHAT ECOMMERCE CUSTOMER DATA SHOULD YOU ACTUALLY COLLECT?
We’ve discussed the importance of owning your ecommerce customer data and storing all that information in one place. But even if you do this already or are in the process of making the transition, you...
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STARTING A SUBSCRIPTION-BASED ECOMMERCE STORE? WHAT YOU NEED TO KNOW
What did we do before Amazon Prime? For online shoppers, the feeling of being an “insider” and the perks that come with it (discounted products, fast shipping, easy returns, etc.) are hard to beat....
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INCREASE SALES BY DESIGNING YOUR ECOMMERCE WEBSITE FOR THESE TYPES OF ONLINE...
If you designed your ecommerce site with one or two types of online shoppers in mind, you’re probably not getting great results. Why is that? Outside of your target audience’s demographics, every...
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HOW TO CREATE ECOMMERCE MARKETING BLOGS THAT GROW YOUR BRAND
Selling your brand, not just your products, creates fans. This only happens through an intentional strategy, including outstanding customer service, thoughtfully designed non-product pages, and great...
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The 3 “Pre-Sells” Required to Make Every Ecommerce Sale
Eager to increase your ecommerce sales but unsure where to start? The secret lies in understanding the psychology of your customers. Many ecommerce brands forget to consider the importance of...
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THE ULTIMATE ECOMMERCE PROMOTION LAUNCH CHECKLIST
For most ecommerce businesses, promotions are essential for hitting quarterly revenue goals, keeping existing customers coming back, and attracting new customers. Whether they’re major sitewide sales,...
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GROWTH HACKING VS. GROWTH STRATEGY: 5 TIPS ON HOW TO GROW AN ECOMMERCE BUSINESS
Have you noticed that our culture seems to be all about short-cutting our way to success? We’re addicted to immediate gratification, and to experience that, things need to move fast. Whether it’s our...
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THE EXECUTIVE’S GUIDE TO PAID SEARCH ECOMMERCE ADVERTISING
This post is a continuation of our series for ecommerce executives. Regardless of your position (business owner, corporate-level executive, or ecommerce manager), it’s important to have an accurate,...
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